With Facebook becoming part of the routine in the lives of people, this is high time that brands should be paying attention to upgrading their marketing strategies that involve more Facebook
By this time, you must have realized that merely creating a social media account is not enough; using the platform strategically and following the ongoing trend on the platform now is the utmost priority. In this blog, we will discuss 4 amazing Facebook trends you can follow next year to get better results. From trending campaigns to the usage of the Facebook widget, we have filtered the 4 most influential trends, so without any further ado, let’s dive into it.
Facebook Marketing Trends That Will Keep You One Step Ahead in 2023
The competition in the market is fierce, and with each passing minute, it keeps getting more competitive. And to stay in the contest and also to have an edge, it is crucial to adapt to the situations and make marketing decisions accordingly. Here are some of the Facebook marketing trends that can help you to take your business to new heights in 2023.
1. Videos are the king
No one can ignore the impact of visual-based content; it tends to have more effect. As per stats from Hootsuite, 47% of consumers watch video ads mainly on Facebook, such as the impact of Facebook reviews, and by the look of it, it certainly doesn’t seem to end soon.
Another study shows that Facebook videos get 135% more organic reach than images. The stats give you the green signal to use more Facebook videos as your marketing plan for the future. According to Wochit, 46% of marketers include Facebook videos in their marketing efforts. So it is the right time to jump onto this bandwagon.
While making videos, make sure that you have a call to action; you can expect a good call-to-action conversion in the middle of the video. Stats from Wochit shows that the middle of the video has the highest conversion rate with 17%, while the end of the video has 11% and the start of the video has the lowest of the three with 4%.
2. Facebook Stories
We all know that viewers now have shifted toward shorter video formats, and with the emergence of bite-sized videos, people find it more convenient to watch content with shorter durations. Facebook stories are one such medium that viewers preferred by the viewers. It is currently dominating the platform as it boasts that over 1 billion stories are shared via Facebook daily.
So, for your new marketing plans, Facebook stories should surely have a place. As per our analysis, there are three main reasons why Facebook stories will be relevant for the years to come. Firstly, they usually are placed on the top of the feed, which is more likely to get the attention and view of consumers, and many consider stories as news feeds. Secondly, it happens in real time, keeping the viewers engaged and close to the action. And lastly, stories have limited duration; hence, viewers will likely be hooked until the end.
Consumers like it when businesses respond to their messages or reply to any of their queries. But brands have ample potential customers, and all expect replies in a quick time; hence it took a lot of work for Facebook business pages to fulfill expectations. And therefore, we have Facebook chatbots on messager for the rescue.
Chatbots have become fairly common, and Facebook is no exception. You might have noticed that many businesses are already using bots in Facebook messenger. While making marketing plans for the coming years, you can add Facebook chatbots as part of your marketing plans. You can keep them to answer simple issues and to answer frequently asked questions. But make sure that the consumer’s chatbot experience feels personal. Also, ensure that the whole chatbot process is simple and that consumers get their answers quickly and satisfy them. And most importantly, keep in mind that chatbots are no magic, you cannot expect chatbots to answer all consumer queries, stay prepared for the situation where you personally need to chat with consumers. Having conversations with consumers will not only help you to understand their needs but will also help you build credibility in the market.
4. Facebook Widget
Facebook provides great help to businesses to flourish and reach their business goals. It also assists them in extending their reach beyond the local boundaries. But to extract further benefits, many businesses are now actively opting to embed Facebook feed on their website. With feeds on websites, brands can market their Facebook presence and, at the same time, make their website more pleasing to the eye.
There are ample tools that provide a dedicated Facebook widget that enables users to showcase Facebook feeds with ease. Moreover, these tools also ease the whole process, and anyone with ease can embed Fb feed on the website. As these tools are compatible with showcasing all types of content on the website without affecting the speed and quality of the site, you can use Facebook to bring liveliness to your website.
In The End
There you have it, and these were 4 simple and manageable Facebook Marketing Trends that are more likely to take over Facebook and have the potential to take your business to new heights. It is important to analyze the strategy each year and make desired modifications.
So, what are you waiting for? Try these now and have the edge over your competitors.